Superhero premiere at CineAsia 2018 reveals additional warranty hours to optimise xenon lamp lifetime across film theatres worldwide
December 10th, 2018 – USHIO, one of the largest and most trusted names in the manufacturing of high-pressure xenon lamps today, proudly introduces the LUMINITY series. LUMINITY is the result of a substantial R&D effort that extends the lifespan of numerous xenon lamps with additional working hours between 100-500 hours. This progress implies a significant operational update for theatre owners worldwide, as it reduces the lamp replacement frequency in projectors. In a market under technological pressure, USHIO wants to position LUMINITY (a contraction of lumen and infinity) as the superhero solution that helps theatre owners to optimise their movie rendering quality and services. LUMINITY will be commercially available worldwide as of December 10th, 2018, following its world premiere at CineAsia 2018, booth 107.
Future-proofing the present
Following the company’s long-standing reputation in market innovation, USHIO investigated the needs and wants of its worldwide customer base. Its existing xenon lamps quickly became a market favourite thanks to their long-standing reliability in terms of withstanding high pressure in cinema projectors regardless of operational circumstances. USHIO, therefore, invested in further R&D to optimise its front running innovative technology. The result is an extended lamp lifetime of xenon lamps, ranging from 100 to 500 additional hours depending on the lamps’ technical specifications. Movie theatres across the globe can now improve operational profitability, prolong functional rentability of their facilities, and safeguard the excellent quality rendition of movies true to the xenon tradition.
The superhero gospel at CineAsia
LUMINITY will be officially introduced at CineAsia, come December 10-13, 2018 in Hong Kong at booth 107. At the booth, the USHIO LUMINITY team will showcase the technical specs and benefits of the xenon lamps and share tips and tricks on how to optimise ongoing rentability further down the technologically revolutionary road.
A committed future ahead
Mr. Naito, Managing Executive Officer of Ushio Inc., who amassed more than 25 years’ experience in Cinema industry, anticipates the success of the global launch: “People go to the movies to escape reality. Perfect rendition of the director’s vision is elementary. And although the revolution at hand waits for no man, neither do innovation and rentability. As an established supplier to those making the now happens, we invest in helping them secure a profitable present as they contemplate their future ahead. LUMINITY is the superhero that takes outstanding quality to the next super level. It’s another testament to our commitment to this industry to match quality and profitability.”
USHIO ensures full compatibility with all key projector manufacturers. The LUMINITY series will be officially launched and available for worldwide commercial availability as of December 10th, 2018. Different lifetime extensions apply to different lamps. Contact your local suppliers for more product and commercial information.
For more information on LUMINITY, please visit www.movie-luminity.com.
Feel free to reach out with any questions or comments. The USHIO LUMINITY team is available for interviews and statement, please contact us to book a meeting/telephone slot.
Ms Kaoru Oshiba
Ushio America, Inc.
Ms. Silvia Darmanto
Ushio Europe B.V.
Ms. Agata Michalak
Tel: 0031 20 44 69 349